Vineyard Cincinnati Church (3,500 Guests Monthly) | The Healing Center
ASSOCIATE COMMUNICATIONS DIRECTOR, October 2023 - Present
Recent Experience
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Integrated Marketing Campaign Execution: Develop multi-channel campaigns across email, social, web, and print to boost engagement and reach.
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Lead Cross-Functional Project Management: Lead cross-functional marketing strategies that align promotional activations with revenue goals and guest attendance targets.
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Editorial Oversight & Copywriting: Write and edit clear, brand-consistent content for web, blogs, and marketing collateral.
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Web Strategy & Agency Management: Manage external agency partnerships to deliver high-quality UI design and brand-aligned websites.
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CMS Administration: Manage site navigation and dynamic content within Rock RMS to optimize the digital user experience.
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Data-Driven Optimization: Leverage Google Analytics to evaluate performance and provide leadership with actionable insights.
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Email Marketing & Engagement: Manage the end-to-end deployment of multi-channel email campaigns, focusing on promotional scheduling and performance reporting.
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Execute data-driven segmentation strategies to increase membership acquisition and long-term guest retention.
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Social Media & Content Creation: Manage paid and organic social campaigns; produce high-quality photography and short-form video.
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Performance Analytics: Utilize Meta Business Suite to analyze KPIs and refine content strategies for maximum reach.
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Multimedia Production: Coordinate the design and distribution of diverse assets, from digital media to large-scale signage.
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Creative Direction & Oversight: Guide internal and external designers to ensure the high-quality, timely execution of visual assets.
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Workflow Optimization: Utilize Basecamp to synchronize tasks and streamline collaboration across multiple departments.
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Budget Management: Direct the annual budget lifecycle, prioritizing cost-effectiveness and strategic fund stewardship.
MARKETING ASSISTANT
September 2002-March 2003
Validex Employment
Screening Services
Vineyard Cincinnati Church (3,500 Guests Monthly) | The Healing Center
DIGITAL CONTENT MANAGER, January 2015 - September 2023
Vineyard Cincinnati Church | The Healing Center
DIGITAL CONTENT MANAGER, January 2015 - September 2023
July 2005 - June 2014
Enquirer Media | The Cincinnati Enquirer | Cincinnati.Com
BUSINESS MARKETING COMMUNICATIONS SPECIALIST
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Digital Experience & CMS Management: Architect brand-aligned webpages and site navigation within the Rock RMS platform; leverage HTML and dynamic content layouts to optimize user menus and enhance the overall digital journey.
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Technical Implementation: Utilized HTML/CSS to customize webpages and emails, reducing reliance on external development teams and increasing project speed.
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SEM & Agency Management: Direct agency-led paid search initiatives for peak seasonal cycles, leveraging targeted SEM to maximize digital visibility and visitor acquisition during the Easter and Christmas seasons.
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Editorial Oversight & Copywriting: Write and edit content for collateral. ensuring clarity, consistency, grammar, and alignment with the style guide.
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Email Marketing & Engagement: Execute end-to-end production of high-impact weekly newsletters, managing all copywriting, visual design, and list segmentation within Constant Contact to drive community engagement and optimize open rates.
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Social Media & Content Creation: Develop organic and paid campaigns across Instagram, TikTok, and Facebook, aligning content with broader marketing goals. Capture and produce high-quality photography and short-form video (Reels/Stories) via smartphone to maintain a dynamic brand presence.
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Performance Analytics: Analyze and report campaign KPIs using Meta Business Suite to refine content strategy and maximize reach.
BUSINESS MARKETING COMMUNICATIONS SPECIALIST
July 2005 - June 2014
The Cincinnati Enquirer
BUSINESS MARKETING COMMUNICATIONS SPECIALIST,
July 2005 - June 2014
Enquirer Media | The Cincinnati Enquirer | Cincinnati.Com
Past Experience
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Sales Enablement & B2B Strategy: Developed comprehensive media kits and case studies to equip sales teams with persuasive tools for regional prospects.
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B2B Content Development: Authored targeted copy for email, print, and digital ads to communicate value propositions to business decision-makers.
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Strategic Collaboration: Partnered with research analysts and sales managers to align creative execution with market data and revenue goals.
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Data & Market Intelligence: Leveraged Scarborough and Omniture insights to transform complex data into actionable, ROI-focused marketing materials.
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Market Positioning: Analyzed competitive web traffic and research to build compelling narratives for digital and print platforms.
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Digital Execution & Design: Managed end-to-end B2B email campaigns and directed social media strategy to drive lead generation and client retention.
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Visual Communications: Designed professional brand collateral and layouts using Adobe Creative Suite and PowerPoint.
Integrated Marketing Communications
Project Management
Strategic Communications Planning
Professional Skills
Excellent Written & Interpersonal Communications
Teamwork & Collaboration
Bachelor of Arts: Communication, May 2002
College of Mount St. Joseph, Cincinnati Ohio