Christmas 2025: Integrated Outreach Campaign

I led the end-to-end execution of this holiday campaign to drive attendance for Christmas Eve services. My role focused on bridging creative vision with strategic distribution to create a unified brand experience across all touchpoints. Campaign Deliverables: Video: Directed the visual narrative to capture the spirit of the season and drive social media engagement. Webpage: Designed and developed a high-conversion landing page, optimizing the layout and copy to streamline the guest experience. Email Campaign: Authored and managed a multi-stage e-newsletter series to mobilize the existing community and provide event reminders. Event Program: Produced physical collateral and print materials that maintained a consistent, welcoming brand voice for attendees. Project Management & Strategy: Cross-Functional Leadership: Coordinated between an internal graphic designer and an external ad agency to produce and place high-impact holiday collateral. Multi-Channel Copywriting: Wrote all messaging for digital ads and print to ensure a unified and inviting tone. The Result: A cohesive, data-backed campaign that effectively mobilized the local community and increased engagement through a streamlined invitation process across all digital and physical platforms.